If you are not marketing on YouTube yet, you are missing a huge opportunity.
Here are a few statistics that may convince you: The Google-owned video website now draws more than 800 thousand unique visitors monthly and has more than 3 billion (!) hours of video watched on YouTube each month.
10 % of all YouTube views now come from mobile devices and it’s also interesting to know that traffic from mobile phone devices tripled last year.
Strange enough, although YouTube does target a global audience, nearly a third of all the visitors come from the U.S.
Fact: If you’re in business and trying to establish a connection with your audience, you can’t afford to neglect YouTube as a digital marketing channel.
Here are a 4 tips to keep in mind when planning and measuring your YouTube campaigns:
1. Know Your Audience
One of the greatest misconceptions about YouTube is that you have to have a funny viral movie in order to succeed. This isn’t actually the case. If you know your viewers, try out content that your clients can relate to; if you don’t know your viewers well; try content experiments that can help you reveal useful information.
The thing is, you don’t need to hook up with the whole lot of YouTube viewers. You just need to interact with the right audience, interested in your expertise. Try different approaches and see what works well.
This way you will get a proper insight to what your viewers want, what generates traffic, what invites to more interaction and what sells.
2. Use How-To Videos
On YouTube, visitors look for the term “how to” three times more than they look for “music video.” By producing how-to videos, not only are you sharing your expertise and skills with your viewers and possible clients, but you’re also doing the foundation work for the kind of relationship building that can lead to real company profits.
3. Focus On Your Local Market
While YouTube has a global audience, many companies also use ad techniques to reach specific audiences or geographical areas. YouTube offers four types of pay-per-performance “TrueView” ad options to market your videos, helping you target ads to the viewers and regions that will give you the most impact. This is a most effective strategy and will more likely to convert your viewers into costumers.
4. Evaluate Your Analytics
As always, you need to be able to understand how your efforts are paying off. YouTube Analytics measures data such as views, audience retention, subscribers, viewer sources, demographics and mobile access.
Just as it helps to evaluate your Google Analytics, knowing what works on YouTube (or doesn’t work) can help you to be a better marketer. Here are a few things to keep in mind:
• What keeps people watching: Learn what type of content is most exciting and interesting to your viewers and where their interest drops. Look for connections like viewer retention in comparison to overall views, and see how your videos compare to other videos of similar duration.
• How people find your videos: See which websites and other sources are generating visitors to your videos. This information can help you to invest your recourses better in campaigns that are driving the most traffic to your videos.
• Why do people sign up to your channel: Building a subscribers list is crucial to developing devoted followers, so jump into the subscription report in YouTube Analytics to see what movies generate the most subscribers. Analyze the times and dates where there was a high gain or loss of subscribers: What did you do differently on those occasions? Identify key content trends that drive up your subscriptions, and then apply techniques elsewhere.
Understanding what performs in YouTube indicates you can attract more viewers; more viewers mean improved chances that your video will be shared, which, in turn will build up your audience.